National Guard Ditches Iconic Minute Man, Gun Logo ::


Army National Guard recruiting supplies will no longer function the typical armed Minute Man logo, opting for a a lot significantly far more sedate branding. (Images: National Guard Bureau)

Gone is the typical flintlock rifle and armed citizen soldier, a move 1 publication chalked up in portion to “no tolerance” policies on the show of photographs of firearms in schools.

The familiar National Guard Seal and Emblem has extended featured a likeness of the effectively-recognized Concord Minute Man statue in Concord, Massachusetts. The statue, 1st unveiled in 1875 by sculptor Daniel Chester French, symbolizes the regional militia that stood to in an operate to halt the British Army’s 1775 seizure of arms and powder that sparked the Revolutionary War. The man, a farmer rather than a soldier, is holding a flintlock in his acceptable hand although his left hand is nonetheless resting on a plow. The National Guard holds that its history predates the nation, stemming from the Massachusetts Bay Colonial Militia which was founded in 1636.

The prior style and style and style, final authorized by the Army in 1989, was utilised as far back as the 1950s in equivalent types. Nonetheless, it was lately phased out for most applications in favor of a new “brand identity” for all 54 States, Territories and the District of Columbia. The new logo, a gold star on a black background that merely says “Army National Guard,” was adopted according to the branch to a lot significantly far more closely tie the service to the U.S. Army in the public’s thoughts in recruiting supplies.

“Research shows that the public, and even active duty service members, are typically unsure of the Army National Guard’s connection to the U.S. Army,” talked about Lt. Col. Stephen Warren, branch chief of advertising and marketing and marketing and advertising and marketing for the National Guard Bureau’s Strength Upkeep Division. “The rebrand tends to make it clear that the Army National Guard is portion of the Army.”

According to Smaller sized sized Wars Journal, a Bethesda, Maryland-mostly mostly primarily based organ of the non-profit Smaller sized sized Wars Foundation, which analyses contemporary military conflict, the move stems from a “failure of the American Public Education method,” due to poor information of the original symbol’s which signifies.

“Furthermore, due to ‘no tolerance’ policies relating to the show of photographs of firearms in schools, the typical Minuteman logo could not be displayed due to inclusion of an 18th-century flintlock rifle,” talked about Franklin C. Annis for SWJ. “Now the National Guard will be represented by a lackluster shield-shaped black logo with white and gold lettering.”