Glock announced Monday that the legendary actor, Air Force vet and martial artist Chuck Norris has signed on as their most recent spokesman. Norris, 79, was reportedly picked by the polymer pistol maker whose U.S. operations are primarily based in Georgia as he represents the identical traits and principals for which the firm stands.
“Chuck Norris revolutionized and ushered martial arts into the American mainstream just like Glock revolutionized firearms by inventing and commercializing polymer-primarily based pistols and the Secure Action Technique,” stated Josh Dorsey, Glock’s vice president. “Having him represent the Glock brand brings two iconic names collectively that are mutually committed to perfection and their fan base. We couldn’t be a lot more excited about this partnership.”
Glock stated the collaboration will consist of an array of digital and social campaigns as nicely as public appearances, beginning with the National Rifle Association’s Annual Meeting in Indianapolis set for later this month. That occasion is anticipated to draw upwards of 80,000 men and women. As such, Norris will move into the spot when held by the late fellow actor and Marine icon R. Lee Ermey, who was not too long ago buried at Arlington National Cemetery.
Norris, who picked up martial arts whilst deployed with the military in South Korea, opened a chain of schools on the West Coast and appeared in the blockbuster film Return of the Dragon, fighting Bruce Lee, in 1972. He went on to located the Chun Kuk Do fighting style and come to be a massive-name action film star in the 1980s, with such notable films as Delta Force, Lone Wolf McQuade, the Missing in Action franchise, and Invasion USA.
On the modest screen, he is very best identified as the title character of Walker Texas Ranger, which ran for eight seasons. In the previous 5 decades, Norris has carried dozens of iconic firearms in films and tv roles, like Glock.
When it comes to gun politics and the Second Amendment, Norris has been a vocal spokesperson for the NRA’s “Trigger the Vote” campaign, has slammed the United Nations Arms Trade Treaty and has opined that churches need to have a lot more “We Do not Dial 911” indicators.
The gun culture legend stated the most recent pairing was a great match.
“I’m honored to companion with this globe-renowned brand,” stated Norris. “The values that I have constructed my life and brand on—tough, true, continual and powerful—are echoed in anything that Glock does and creates. Let me place it this way, if I ever decided to go into firearms, there would be no point—I would just be recreating what GLOCK has currently constructed. The only issue that would adjust is the name.”
— Chuck Norris (@chucknorris) April 8, 2019