Ought to You Use Gifs in Your Emails?


Laptop with envelope and GIF file with question mark.

On web sites, social media, and even messaging apps, animations are in all places. Why not have them in your mailings as nicely? Advertising is all about capturing curiosity and gifs could be one other device in your arsenal.

If an image says a thousand phrases, what does a gif say? Let’s discover methods to use animated gifs in your electronic mail advertising technique.

Media in Your Newsletters Improves Engagement

Including in any sort of media, from photographs to movies, helps enhance the person expertise together with your electronic mail advertising. Newsletters are a option to maintain involved together with your prospects and subscribers, and displaying (not simply telling) your information is a superb means to enhance studying instances and engagement.

Gifs provide a novel means to supply a fast animation that tells much more than photographs however much less time-consuming than video. And so they can present leisure worth, to drive residence or emphasize some extent in your electronic mail.

Why Add Gifs to Your Mailings?

Gifs are having a second, making them an ideal supply for each youthful and older readers. Listed below are among the methods they will convey additional life to your newsletters.

Motion Catches Consideration

We’re wired to concentrate to motion. Whereas static photographs are simple to skim over and video requires interplay to play, gifs seize consideration instantly, permitting you to spotlight key content material immediately.

Present Off A number of Merchandise and Companies

If you wish to cowl a number of topics however don’t need to cram a gallery of photographs into one electronic mail, gifs are a good way of showcasing a number of merchandise, providers, or images with out taking on numerous house.

Video Previews

Use gifs are an intriguing option to encourage readers to have interaction together with your movies. As a substitute of a static picture, present a clip of the video in a gif.

Stand Out within the Inbox

Your subscribers are getting a whole bunch of emails day by day. Including gifs to your newsletters is a option to simply seize consideration and supply leisure or data in a means that makes your emails stand out above the group – particularly as a result of not everyone seems to be utilizing them!

Methods to Put Gifs into Your Emails

Typically talking, gifs are a cinch to place into your mailings. Most electronic mail service suppliers will mean you can choose gifs when inserting a picture, making them as simple to insert as common graphics.

Right here at FeedBlitz, merely add the gif such as you would any picture.

Gif of adding an image in the FeedBlitz VME.

Importing photographs and gifs to your mailings is a breeze with our new UI in our VME.

Observe that to avoiding measurement limits and permitting your subscribers to shortly obtain emails, picture sizes are restricted to 2 MB within the Visible Mailing Editor (VME).

Frequent Questions About Gifs in E mail Advertising

Do you may have questions on methods to get began with gifs? We’ve received solutions.

  • Are gifs supported on most electronic mail shoppers? Most main electronic mail shoppers assist gifs. It’s essential to notice that on the Outlook app that gifs don’t play however as an alternative present the primary body of your gif, so be certain that it’s a great static picture.
  • How do I make gifs? Begin with a video or collection of photographs. Many picture editors, equivalent to Photoshop or Snagit, mean you can create gifs (tutorial right here), or you might attempt on-line choices like Tenor or Imgur.
  • How lengthy or massive ought to they be? For mailings, we suggest making them 2 MBs or smaller to suit picture add sizes. You’ll be able to all the time make a number of variations and have a bigger model hyperlink from the gif – a good way of bringing individuals to your web site.

Your electronic mail advertising, from month-to-month mailings to automated funnels, can make the most of gifs to boost person engagement – it’s all about making electronic mail advertising that your prospects are delighted to open. Attempt utilizing the above tricks to place a gif into your subsequent e-newsletter displaying off the enjoyable video your employees made or together with an animated slideshow of your merchandise in your electronic mail follow-up to purchases.

All for studying extra about methods to use gifs and different advertising strategies for higher mailings? It’s time to achieve out to our group. Drop us a line at our chat, shoot us an electronic mail, or give us a name at 1.877.692.5489. Additionally, try our in depth Data Base for assist with the whole lot FeedBlitz.

Our Assist and Gross sales Desk is on the market Monday – Friday from 9 am to five pm Japanese. We hope to listen to from you quickly.


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