Of all the brand new options and capabilities launched with the brand new interface, the power to rapidly resend a mailing lands within the prime 3. Resulting in increased open charges and larger engagement, this functionality provides a wholly new layer to your e-mail advertising technique.
Now you can conveniently resend mailings in two methods:
- Resend a marketing campaign to a bunch of subscribers.
- Resend an e-mail to a single subscriber.
At this time we’ll spotlight three situations the place these capabilities come in useful.
1. Shifting a marketing campaign from a check listing to a dwell mailing listing.
In case your workflow entails creating your e-mail marketing campaign in a single listing you employ for testing after which copying/pasting the content material into one other mailing listing to ship out to your subscribers, your course of simply grew to become infinitely less complicated.
As soon as your workforce has authorised your e-mail, choose Edit & Resend from the drop-down menu highlighted above, and we robotically clone the mailing, taking you to the marketing campaign abstract web page.
Hit Edit within the Viewers part and alter the Major Record out of your check listing to the proper mailing listing (you’ll be able to even add extra lists right here as effectively).
Then hit Subsequent Step: Marketing campaign Abstract to evaluate every thing and both ship the marketing campaign instantly or schedule it for later. After this, you’re all set!
2. Sending a follow-up marketing campaign to your subscribers.
An incredible instance of resending a marketing campaign to a bunch of subscribers is sending a follow-up to subscribers who both did (or didn’t) open or click on a earlier mailing.
After deciding on Edit & Resend, select Edit within the Viewers part of the marketing campaign abstract display, then Resend and Comply with-Up from the Filter and Comply with-Up drop-down menu:
You’ll see a pop-up field with the entire out there resend filter choices:
What’s even higher is you’ll be able to arrange the follow-up of any e-mail as quickly as it’s scheduled or despatched. Create your weekly publication, hit ship or schedule, return to your dashboard, hit Edit & Resend, choose your standards and schedule your automated resend – all in a matter of minutes!
3. Resending an e-mail to a subscriber who didn’t obtain the unique.
Typically you might have a subscriber say they didn’t obtain your e-mail and also you wish to ship it on to them. A sister perform of our Edit & Resend button permits you to resend any mailing to a single subscriber.
A unique course of from resending a marketing campaign in bulk, you’ll begin by pulling up the subscriber’s particulars by Subscriber > Search, after which entry the subscriber’s engagement data for a selected mailing listing.
From right here, it’s three extra fast clicks, and the e-mail will probably be on it’s option to your subscriber’s inbox. Full directions, with screenshots, on the right way to resend a mailing to a single subscriber are right here.
You are able to do this as usually as wanted with as many particular person campaigns as crucial.
New Methods for E-mail and Income
Whereas the power to resend campaigns has all the time been out there, the enhancements above enable for faster execution and simpler implementation into your e-mail advertising technique.
Saving time throughout your testing section creates area for different tasks whereas resending to a person reinforces the connection you’re constructing with them. And extra eyes in your content material results in larger model consciousness and room for income progress in your e-commerce pursuits.
Questions on resending e-mail campaigns or greatest e-mail advertising practices? Ship our workforce an e-mail at [email protected] You can even use our chat, try our Assist Discussion board, or give us a name at 1.877.692.5489. Our Assist and Gross sales Desk is out there Monday – Friday from 9 am to five pm EST.