Utilizing E-mail Automation for Higher Occasions


Automated email with invitation to event.

Occasions are an effective way to develop your viewers whereas rising model consciousness. From the smallest webinar for a part-time blogger to an annual convention for an enormous enterprise, occasions take time and vitality to arrange and execute. Every individual concerned within the course of is a possible subscriber, sale, or shopper.

In case your objective is to have a profitable occasion, it’s extremely vital to make use of all the required instruments out there, and that features e-mail advertising and marketing.

Why You Ought to Use E-mail Advertising and marketing to Supercharge Occasions

E-mail advertising and marketing – particularly utilizing e-mail automation – will help you deliver in additional attendees, automate the signup, and RSVP course of. Right here’s how:

  • Invites: Have a mailing checklist able to go? Ship out a batch of invites via e-mail advertising and marketing that features RSVP confirmations to construct your visitor checklist.
  • Affirmation: Verify attendance to have a working checklist of attendees to plan the scope of the occasion with out having to guess what number of pamphlets to print or drinks to pour. Use hyperlinks to maneuver them into an RSVP mailing checklist or hyperlink via Zapier (see under) for ease of monitoring.
  • Countdowns: Construct pleasure amongst attendees because the occasion attracts nearer. Use the momentum of the variety of sign-ups and shortage (resembling “solely 5 tickets left!”) to encourage sharing and sign-ups.
  • Notifications: Hold attendees within the loop concerning the occasion in order that they don’t overlook, and shortly go alongside any modifications to the occasion’s time or location.
  • Observe-ups: In fact, it doesn’t finish after the occasion. Observe up by advertising and marketing the topic of the occasion via your options, provides, merchandise, or providers. It’s also possible to follow-up with no-shows and place them into the suitable advertising and marketing funnels.

Let’s spotlight this with an instance:

You’re opening up a brand new location for a sequence of eating places and need to get individuals to attend the grand opening. Family and friends, traders and enterprise companions will solely fill so many seats. To herald extra, you leverage your present patrons at your different places, asking them to hitch you for the grand opening.

First, you ship out the preliminary group of invites to these , together with others in your emails lists resembling e-newsletter subscribers and people who comply with you for occasions. Then you definitely arrange set off emails to substantiate their attendance and an e-mail sequence to remind them because the grand opening approaches and to follow-up with a thanks for his or her attendance.

FeedBlitz funnel for email automation follow-ups after an event.

Right here’s one among our straightforward e-mail funnel recipes to make use of following up with an occasion.

Integrating Your Occasion Administration Platform

Now, e-mail advertising and marketing isn’t your solely device in relation to occasion planning. There are lots of occasion planning apps on the market that may show you how to handle your visitor lists and join invitees. Fortunately for you, FeedBlitz e-mail automation doesn’t cease with sequences and reply emails. Utilizing Zapier, FeedBlitz can combine with occasion planning software program like Eventbrite, permitting you to shortly coordinate between the 2.

If you happen to’ve checked out our submit on integrating FeedBlitz with Zapier, you’re already aware of zaps – the automated if/when triggers that go info forwards and backwards from FeedBlitz to apps like Eventbrite. Utilizing it right here lets you simply create e-mail teams for individuals who are attending, monitoring those that verify in to maneuver them to different mailing lists, and extra.

Try the screenshot under for extra examples zap integrations with FeedBlitz.

Observe Occasion Attendees with Tags

A “tag” is any piece of knowledge aside from an e-mail handle of a subscriber. Not solely helpful for fundamental info like a reputation or what subscription methodology somebody used, however tags can be used to higher customise and goal your clients.

Making use of varied tags to an attendee’s e-mail helps you not solely ship focused emails main as much as the occasion however units the stage to retarget these subscribers sooner or later.

Some Examples of Helpful Occasion E-mail Tags

Some concepts for utilizing tags together with your occasion emails embrace:

  • New subscribers who’ve joined your checklist in the course of the invitation course of.
  • Subscribers who attended the occasion – and the other: individuals in your checklist however didn’t go.
  • Subscribers who confirmed through RSVP however didn’t make it to the occasion. Particularly helpful for webinar follow-ups!
  • Subscribers who joined your mailing checklist whereas on the occasion.

Examples on the FeedBlitz ESP of Zapier integrations.

Try our submit concerning the four Tags to Assist You Ship Higher Emails and ensure to take a look at our Information Base article on customized tags and fields.

Utilizing Teams to Ship Focused Occasion Emails

Teams help you create new segments of emails and use these segments to form your mailings.

That is good in relation to occasions as a result of you possibly can create teams of attendees to ship occasion updates, simply after which shortly follow-up with attendees. Merely select your standards based mostly on the tags you’ve created for the occasion, create a brand new group, and also you’re able to ship a customized e-mail.

See our Information Base article for an summary of teams and the way to begin utilizing them at this time.

Subscribe by Textual content: Flip Attendees into Subscribers

If you wish to get individuals to enroll in your mailing lists, you may as nicely make it as straightforward as attainable. Reside occasions and webinars are an important alternative to make use of a strong e-mail advertising and marketing device: subscribe by textual content.

Excellent for Open Occasions

Particularly in case your occasion is open to the general public or those that attend aren’t robotically entered into e-mail lists, this generally is a quick approach to invite occasion goers to subscribe to your e-mail advertising and marketing. This consists of occasions or webinars you’re sponsoring, presenting, or co-hosting.

Easy Smartphone Course of

Fast and easy, all they have to do is textual content to your code to offer them with a hyperlink to your subscription type. And similar to that, they’ll simply join and be part of your mailing checklist. Try our submit, Develop Your Checklist with Subscribe by Textual content, for full particulars.

From webinars to talking engagements, combining the ability of your e-mail advertising and marketing together with your occasion preparation can result in extra greater turnouts and higher outcomes for future engagement.

Able to turbocharge your subsequent occasion? FeedBlitz will help. Ship our group an e-mail at [email protected] It’s also possible to use our chat, try our Assist Discussion board, or give us a name at 1.877.692.5489. Our Assist and Gross sales Desk is on the market Monday – Friday from 9 am to five pm Jap.


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