Sony Kando Is An Immersive Expertise For Photographers


The annual Sony Kando occasion blends the understanding possibilities of a photo workshop with social activities and access to the most current gear

Sony Kando

I’m just back from Sony Kando three., an immersive multi-day occasion that is portion photo workshop and portion photo adventure. If you are a Sony shooter—or pondering of switching to Sony gear—this is a exceptional chance to attempt a wide variety of Sony gear, network with like-minded photographers, get inspired and meet Sony employees as properly as Sony Artisans of Imagery and Sony Imaging Collective members. Each and every day delivers a variety of activities such as classroom sessions on a wide variety of subjects, on-place photo shoots and social events.

What Is Sony Kando?

Sony says the word “kando” (pronounced like “condo”) does not have a precise English equivalent, but describes it as, “Sony’s core philosophy, which roughly translates into the energy of emotional connection.” The annual Kando occasion, now in its third year, is all about developing a neighborhood atmosphere for photographers to study from every other and create creatively. The brief video under, which Sony screened on a couple of occasions through the occasion, captures the “Kando spirit” and Sony’s brand messaging to photographers and videographers.

This year the occasion was held at Sunriver Resort in Oregon, an idyllic setting surrounded by mountains and adjacent to Deschutes National Forest, supplying quick access to unbelievable scenery such as lakes, the Deschutes River, waterfalls and lava fields, plus a wide wide variety of wildlife photo possibilities and outside sports.

The Deschutes National Forest is just a couple of miles up the road from Sunriver Resort and quick to access by way of a network of bike paths.

A Large Variety Of Gear At Your Disposal

Sony Kando is a uncommon chance to get your hands on the most current Sony cameras and lenses, as properly as items from a wide variety of occasion sponsors. The Sponsor Pavilion is a hub when you can verify out gear to attempt and ask queries of Sony employees and sponsor reps. For me, it was an chance to shoot with the new 61-megapixel Sony a7R IV camera as properly as the Sony FE 200–600mm F5.6–6.three G OSS super-tele zoom.

Sony Kando gear booth
The Sony gear booth at the sponsor pavilion ahead of opening to the public. The booth was properly-staffed and properly-stocked with a substantial variety of Sony cameras and lenses, such as the new Sony a7R IV.

Sponsors integrated B&ampH Photo, Vitec Group (Manfrotto, Gitzo, LowePro and much more), Rotolight, Assume Tank, Breakthrough Photography and several other folks. Epson was also there with its specialist printers and permitted participants to make prints of their ideal shots. Though participants are encouraged to bring their personal Sony gear, you could show up empty handed and have access to virtually every thing you need to have.

You Must Entirely Go

Assuming there’s yet another Kando trip subsequent year, it is undoubtedly worth contemplating. The expense of this year’s Kando was $two,499, which integrated accommodations at Sunriver Resort, meals and complete access to the classroom sessions and shooting events—basically every thing except transportation to and from the resort. (Complete disclosure that I was invited as a guest of Sony.)

Sony’s occasion group does a seriously impressive job. The hospitality is prime-notch and the sense of neighborhood, with access to pro photographers and educators, tends to make for a genuinely exceptional practical experience. Find out much more about Sony Kando at


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