Hello to the outside-loving neighborhood,
Earlier this summer season, BACKPACKER launched our Trail by Design and style system in partnership with Merrell. Our purpose with the system was to share the stories of outside-loving artists via person function stories and a one of a kind style that portrayed what the trail indicates to them. And WOW. The styles did not disappoint! We’ve loved showcasing the artists and their connection to our organic spaces via their eyes and artwork. We hope the system has positively impacted other individuals to get outdoors and get inspired.
For these that have been following the project, Heidi Nisbett and Latasha Dunston have been in an unbelievably close race all through the final couple months. Their networks and extended communities have been functioning difficult to show their dedication to each and every of the artists, along with the thousands of other individuals who may well not know them, but merely had been most drawn to their styles. Each artists/styles received additional than 19,000 votes, vastly placing them in the lead early on. Lots of of us have been anxiously awaiting the contest deadline of Aug. 30 to see who would in the end stroll away with additional votes and the grand prize of money plus a $7,500 donation to a non-profit organization of their option.
Eventually, when the clock struck the deadline, Heidi had locked in the lead and is walking away with the grand prize and getting her style printed on t-shirts and sold on Merrell.com. Congrats Heidi!
As a collective BACKPACKER and Merrell group, we’ve decided to amplify our official contest guidelines and supply Latasha with a Runner Up package inclusive of a money prize plus a donation to her non-profit of option.
We’re thrilled to announce Merrell will be printing Each styles on t-shirts and they’ll be accessible for sale later this month on Merrell.com, with proceeds benefiting The Conservation Alliance.
At the finish of the day, this project was meant to inspire existing and new outside enthusiasts, and the intense participation and passion that was shown by Heidi’s and Latasha’s communities far exceeded our expectations. We’re honored to be capable to celebrate each styles and artists.We’ll also be delivering Heidi and Latasha with 10 t-shirts each and every for them to thank their prime advocates.
Furthermore, we’d like to make it clear to our communities and followers that we’ve completed a thorough audit of the voting course of action to make sure there was no fraudulent play involved (i.e. bots artificially growing vote counts, and so forth.). By way of third-celebration validation, we confirmed that all votes had been genuine. We take excellent pride in keeping the integrity of the artists and our applications.
Thank you to every person who has followed along and uplifted these astounding outside artists and their styles. We’ve really enjoyed becoming a smaller component in showcasing the artwork and stories, and we hope to see you all out on the trail quickly.
-BACKPACKER and Merrell