Female-Run Climbing Brand Hits Market place

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HoldBreaker Sports Bra

We all know the plight of climbing in uncomfortable garments. And this is exactly where HoldBreaker got its commence.

HoldBreaker founder Emine Guler initially worked in finance. But outdoors of the workplace, she was a climber. And even with years of climbing beneath her belt, she could in no way locate a bra that had a comfy match for the sport. So she developed her personal.

Climbers wearing HoldBreaker

Meet HoldBreaker. Launched in 2019, HoldBreaker is a new climbing brand primarily based in Glasgow, Scotland. A 3-lady employees runs the brand from its base. But it has a climbing group that spans from Europe to Asia. HoldBreaker presents gear as properly as clothes, but its major concentrate is providing good quality apparel tailored for female climbers.

“I went by way of all the troubles in getting clothes excellent for my climber’s physique — ‘perfect’ which means a thing that fits somebody with broad shoulders and wide back but has a fantastic reduce and appears fantastic,” mentioned Guler.

To design and style the apparel, Guler enlisted the aid of other female climbers of varying physique sorts. The all-female group spent two years in analysis and improvement, designing and testing the sports bra that would comfortably match — and not restrict — female climbers.

HoldBreaker: Item Specifics

“Once we get into climbing extra often, our climber’s physique develops naturally,” study HoldBreaker’s press release. “Our physique is distinct from other athletes. Climber’s lat muscle tissues lead to a signature broad back.”

The brand’s sports bra ($68) and tank top ($90) have a sharp V-shape, meant to match tight about the lats without the need of bulging, squeezing, or restricting. The straps cross close to the leading of the neck.

The brand claims this enables climbers’ shoulders total freedom of movement whilst nonetheless giving comfort and help. Learn extra about item improvement on HoldBreaker’s website.

Thanks to the brand, there’s ultimately a climbing bra that will permit us to climb as difficult as we want, without the need of worrying about what to put on.

Mary Murphy
By Mary Murphy

Mary is primarily based in Denver, Colorado, but often travels abroad. Her outside interests span from climbing to landscape photography to pack-paddleboarding. If she’s not writing, you can most most likely locate her at the leading of a fourteener, or in a regional bakery.

Subjects: Apparel, Climbing

Tags: sports bra

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