When Ibex Outside Clothes ceased operations in December of 2017, quite a few in the outside neighborhood lamented the loss of a brand identified for its merino apparel, specifically baselayers. But now, much less than two years following closing its doors, Ibex is generating a comeback.
Later this month, Ibex will relaunch beneath the path of Boulder, Colorado-primarily based Bonie Shupe. (Capital comes from the New York-primarily based investor Flour Fund, which owns Ibex.) Our sibling internet site SNEWS spoke with Shupe about what the future holds for Ibex.