This year REI will close its retailers on Black Friday and is encouraging staff and shoppers to devote time outdoors as an alternative. REI is canceling Black Friday this year. No promotions, no hourly sales, no doorbusters, no waiting in line.
USA These days
Though other retailers will be encouraging shoppers to take benefit of Black Friday bargains to save some green, REI desires them to go outdoors and knowledge green.
For the fifth year, the Seattle-based outdoor retailer will close its retailers the day right after Thanksgiving – deemed one particular of the most significant purchasing days of the year – as aspect of its #OptOutside initiative. It will not approach on-line payments but will spend its 13,000 staff, the organization announced Wednesday.
But this year, the co-op, which stands for Recreational Gear Inc., is taking the initiative additional and asking its staff and 18 million members to “opt to act” and join a nationwide clean-up work, CEO Eric Artz told USA These days. Areas of environmental cleanups will be posted on the REI internet site, www.rei.com.
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“We’re nevertheless going to go outdoors and play – but this time we’re bringing our perform gloves. And we’re inviting you to join us,” Artz wrote in a letter to members. “It is time to fight for life outdoors – and life on this planet.”
REI retailers will be closed on Thanksgiving, as well, bucking an additional trend of earlier vacation sales.
REI began #OptOutside in 2015 and has been working toward zero-waste operations and difficult the business to eradicate unnecessary packaging.
Artz, who became CEO in Could, stated he wanted to take “a bolder stand on climate and climate alter.” Even so, Artz stated it is about much more than one particular day and the organization is launching a year of actions with the Opt to Act program.
“This is a very first step in a new journey for us, mainly because we also will be launching 52 weeks of climate action exactly where we will be inviting customers on a weekly basis into the little methods that every single and each and every one particular of us can be taking to reside a life that is kinder to the planet,” he stated.
Comply with USA These days reporter Kelly Tyko on Twitter: @KellyTyko
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