REI Turns Black Friday Into a Day of Action


As an alternative of opening ahead of sunrise on Black Friday, REI is as soon as once again opting out of the most significant purchasing day of the year and is rather encouraging its prospects to go outdoors by participating in a day of action.

The organization has participated in #OptOutside because 2015, letting its 13,000-plus workers have each Thanksgiving and Black Friday off. The store’s new slogan this year, Opt to Act, encourages its 18 million members to sign up for several cleanup events taking place about the nation on Black Friday, November 29. 

Top up to and on Black Friday, there are 11 events becoming held in eight states exactly where people today can sign up to aid clean up trash in parks. The nationwide cleanups are in partnership with the Leave No Trace Center for Outside Ethics and United by Blue. REI is encouraging these who do not have an official cleanup occasion in their city to nonetheless get outdoors and choose up trash in outdoors spaces. 

REI Co-op Quarter Dome Air Hammock

You will nonetheless be in a position to acquire your favored outside gear on line for Black Friday, but REI CEO Eric Artz is encouraging REI prospects to head outdoors and do anything fantastic rather of spending revenue.

“We’re nonetheless going to go outdoors and play — but this time we’re bringing our function gloves. And we’re inviting you to join us,” Artz wrote in a letter to the company’s members. “It’s time to fight for life outdoors — and life on this planet.”

The Opt to Act initiative goes even additional, with a 52-week strategy to aid REI prospects take smaller actions in 2020 to minimize their environmental footprint and make improved eco-conscious habits. The strategy involves easy issues like going meatless for 1 day a week and switching to electronic bills rather of paper ones. 

REI is also committing to operating as a zero-waste organization and minimizing the use of poly bags by the finish of 2020. 

“As a single organization, our effect is restricted, but as a neighborhood, we can drive transform that powers meaningful action beyond our walls. As a co-op, we know that a lot of people today taking a lot of smaller actions with each other can add up to significant alterations,” Artz stated. 

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