Meet Michael A. Estrada of BEEN Media


For Michael A. Estrada, 29, a journalist, poet, activist and photographer with El Salvadoran parents, interacting with the all-natural atmosphere has every little thing to do with who we are and how we see ourselves. As a kid expanding up in urban Los Angeles, he figured that environmentalists have been mainly white, wealthy persons who owned lots of fancy gear. Lots of of the stories he’d heard about environmental history have been about white communities conquering minority ones. Generally, environmental activism was anything that couldn’t be for him.

Now, Estrada is on a mission to prove these stereotypes incorrect, in particular for young adults. Mainly working with social media, he teaches the subsequent generation that the outdoors is for everyone—a mission that is positively supported by study about identity-constructing for the duration of adolescence, in particular for little ones of colour. He tells stories about the components of history that have been glossed more than, such as publishing pictures of persons of colour functioning in conservation and environmental justice, as noticed under. He hopes to “uproot and replace classic environmental believed with narratives that acknowledge Black, Indigenous and persons of colour as the leaders and caretakers of the atmosphere.”

A woman stands bracing against the wind in a bright-yellow windbreaker

Summer time Winston (they/them), co-founder and CEO of the nonprofit Brown Ascenders and design and style professor, gets hit with a wind and rain combo. Coast Miwok land, Marin County.

Right here, Estrada shares how he came to adore the outdoors what he has planned for the future of his environmental activism organization, BEEN Media and why he believes time spent in nature is a human ideal.

Inform me about your upbringing. Did you develop up in nature? 

I didn’t develop up in nature at all. In reality, I was born in L.A. and I grew up ideal subsequent to the 405 freeway. I nonetheless spent most of my leisure time outdoors for the reason that I played soccer, usually in city parks, but it wasn’t till a cross-nation group practice in higher college when my coach took us to run on the trails that I genuinely saw nature. There have been trees, and I believe back on that day as one particular of the greatest memories of my childhood. I was 14, bolting down this random trail, going as speedy as I could and feeling like I would by no means get tired.

A trail runner jogs down a path

Yakuta Poonawalla (she/her) hits her stride on the trails of Mount Tamalpais, Coast Miwok land. Poonawalla is the neighborhood applications manager for the Park Stewardship Plan at the Golden Gate National Parks Conservancy.

In college, I heard about hiking for the 1st time. I didn’t have an understanding of why there was this entire other term for walking! I believed it was bougie. But that was my second exposure to the outdoors: We hiked up a mountain and on the way down, I ran. I bear in mind operating the entire 3 miles down. I felt incredible.

Soon after I graduated from college, my parents split up and my family members was bankrupt. There wasn’t a location for me to go, so I lived in Canada with family members for a bit, and then I went on a road trip with my dad to Utah’s Arches National Park and the Colorado National Forest. We saw the Grand Canyon. Whilst we have been there, I also saw a bunch of persons living in the national parks, like rangers and park hosts. I felt the ideal I had in a though on that trip, hiking with my dad in these national parks, so I mentioned: Someday I want to operate at a national park, also. 

What was your 1st job in environmental justice?

I began my environmental profession at a year-extended internship in 2013 with the Golden Gate National Parks Conservancy, which I discovered on the web when I got back from that camping trip with my dad. I googled “how to reside in a national park” and this came up! I studied linguistics in college so I didn’t have a formal education in environmentalism. 

Whilst I was an intern, I spent most of my time performing habitat restoration and major volunteers in the Golden Gate National Recreation Location, which ranges from South Bay to North Bay. I worked in the Presidio, Lands Finish, and Muir Beach. We did a lot of planting and weeding, so I got a lot of science and botany practice. I was also an intern along with a lot of persons of colour who had a vast expertise of environmental justice. In the course of our Friday meetings, they would voice their issues about the techniques we have been bringing this information and facts to the surrounding neighborhood. 

I had an ah-ha moment, then. I got inspired and spent the subsequent two years functioning as an environmental educator with the very same organization. I began to see the direct effects of the atmosphere on the neighborhood about me, and I also began teaching persons about meals, consuming much less meat and other environmental influence lessons.

A woman comes up for air while surfing in a wetsuit

Surfer, climber, environmental educator and musician Olivia VanDamme (she/her) wades in the water soon after an early morning surf session. Pacifica, Calif., Ohlone land.

A lot of my students have been students of colour but like me, they didn’t develop up seeing themselves as portion of the legacy of becoming an environmental steward. I wanted that to transform.

When did you get started the Brown Environmentalist, and what do you hope will come out of the project?

Soon after I left my environmental educator position, I began the Brown Environmentalist (my organization, which has now grow to be BEEN Media), to attempt to communicate some of what I was finding out with the globe. Inside the National Park Service (NPS) and the conservation organizations I’ve worked with, there is not a narrative of how Black and Brown people have been portion of the atmosphere for so extended. Most of my supervisors and organization heads have been white, also. I was frustrated by all this history that wasn’t becoming acknowledged, so I began posting on Instagram about what I had been teaching my students, just to place the information and facts out there.

One particular of my 1st stories that got a lot of consideration was about the original tree huggers, which I ended up writing about for other publications, also. The 1st tree huggers have been Indigenous females in India! I traced that history and I made use of it as a clear appear at how our environmental movement has grow to be whitewashed. That definitely resonated with persons.

A man in a hoodie stares into the distance with natural scenery behind him

Héktor Calderón-Victoria (he/him) is a farmer, organizer for the California Farmer Justice Collaborative, a protector of meals justice and an artist at the moment living in Santa Cruz, Calif. Noticed right here on Washoe lands, Lake Tahoe, Calif.

At some point I changed my enterprise name to BEEN Media for the reason that if you appear about the globe, the persons becoming disappeared and murdered are not just Brown. They’re Brown, Black and Indigenous. And I want that narrative to transform. I do believe it is altering a bit—more people are beginning to recognize that Brown, Black and Indigenous persons are performing this operate, also. We’ve been right here for a extended time. They’re beginning to see that a lot of the foundational movements in the U.S. have racist origins constructed on the removal and genocide of Indigenous persons.

What sort of stories are you preparing to inform in the future? 

My subsequent project bargains with the politics of imagination. The thought is to appear at altering the “default” we all picture about environmental activists. Whether or not you are white, Black or Brown, how can you expand how you see the future? How can we reside in a way that is peaceful? What is probable? We have to recolonize our concepts of what the default “environmentalist” appears like, for the reason that the existing normal has led us into a climate crisis. 

Why does this operate matter to you?

Personally, I’m motivated by environmental justice operate for the reason that I believe it provides little ones of colour a framework by means of which we can see our communities differently. We can see why and how anything is taking place. We can have an understanding of that maybe for the reason that of exactly where our communities are located—near a freeway, for example—we have pollution, which leads to asthma. We can see that just for the reason that wealthy little ones have very good meals, is not for the reason that we deserve less—it’s for the reason that of a systemic structure that leads to meals deserts. 

A woman spots another woman as she boulders on the beach

Narinda Heng (she/her), a potter, writer and educator, climbs by means of the incredibly final light of the day at Stinson Beach, Calif. Coast Miwok land. Geographer and climber Kaily Heitz (she/her) spots her.

Getting an educator suggests I get to take little ones backpacking and hiking for the 1st time, and show them that saving the atmosphere is not just this issue that is reserved for [some]. Every single time we partake in the atmosphere about us, that is a social justice choice.

All pictures by Michael A. Estrada. 


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